We all have that one makeup routine we could do in our sleep – same base, same bronzer, same highlighter. Reliable? Absolutely. But sometimes, it’s nice to switch things up.
That’s why we love liquid blush. Blendable, dewy, and versatile enough to completely change your look, liquid blush is blowing up online – and for good reason.
Below, we’re breaking down the top 5 viral TikTok blush trends lighting up our feeds – plus how to apply liquid blush to recreate them with your favourite NYX products.
What is liquid blush?
Liquid blush is fluid colour you apply to your cheeks to create a soft glow.
Unlike powder blush, which leaves a matte finish, liquid blush melts into your skin for a smooth, skin-like finish that’s easy to blend and build.
Our liquid blush range, Fat Cheeks Juicy Blush, is lightweight and silky – and just one dot delivers serious pigment payoff. Its creamy texture blends seamlessly into your foundation – or wears superbly on its own for a fresh, effortless look.
How to choose your blush colour
Choosing your blush shade comes down to the vibe you’re after. Different tones will create different effects – with darker shades providing a bolder, sculpted finish, and lighter ones keeping your look natural and dewy.
If you’re unsure where to start, use your skin tone as a guide:
- For fair skin tones – light pinks and peaches add colour without looking heavy.
- For medium tones – corals and berries complement warm undertones.
- For deep complexions – rich plums, reds, and terracotta tones blend seamlessly.
If you’re still unsure, try our Virtual Try-On Tool to find the shade that suits you best!
How to apply liquid blush: 5 TikTok trends we love
TikTok’s beauty community is rewriting the blush rulebook – turning one product into endless looks. From sculpted cheekbones to dewy, skin-like finishes, read on as we break down our favourite trending looks – and show you how to apply liquid blush to recreate them.
Trend 1: Sunset Blush
The Sunset Blush trend began with American beauty influencer Alissa Janay (@alssajanny1 on TikTok), who blended two liquid blush shades into a soft, radiant gradient that mirrored the warmth of a fading sun. TikTok crowned it “golden hour on your skin”, and the look caught on – fast. Luminous, diffused, and effortlessly warm (like that dreamy light just before the sun disappears for the day), here’s how to get the look in just four simple steps:
- Dot Fat Cheeks Juicy Blush in ‘Guava Gush’ – a soft pink shade, just below to create depth.
- Add Fat Cheeks Juicy Blush in ‘Papaya Plump’, a juicy coral-peach – along the tops of your cheekbones.
- Blend the two shades together using a dense brush or sponge in gentle circular motions until they combine.
- Finish with Buttermelt Highlighter in ‘Glaze It Butta’, a bronze shimmer that catches and reflects the light.
Want to unlock the full range of vibrant colours our blushes, bronzers, and highlighters have to offer? Explore our Buttermelt Collection to get started.
Trend 2: Cold Girl Blush
Beauty creator Zoe Kim Kenealy (@zoekimkenealy) created a look that recreates the natural flush that appears in your cheeks after stepping into cool air – that fresh, wide-awake colouring usually reserved for frosty July mornings.
Follow these steps to get the look with NYX liquid blush:
- Tap Fat Cheeks Juicy Blush in ‘Fig Fizz’ – a cool pink-coral – onto the apples of your cheeks.
- Blend upward toward your temples, then sweep a touch across the bridge of your nose for that ‘just-came-in-from-the-cold’ effect.
- Build dimension with our powder Buttermelt Blush in ‘Butta Together’ – a neutral baby pink that layers smoothly over your liquid base.
Trend 3: Glazed Cheeks
A spin-off of the viral Glazed Donut trend made famous by Hailey Bieber, Glazed Cheeks takes that same dewy, lit-from-within glow and makes it all about the blush.
The look delivers a high-shine, almost wet-finish flush that catches light from every angle. Equal parts hydration and gloss, it nails the clean-girl aesthetic with a radiant, glass-skin finish.
To recreate the Glazed Cheeks look:
- Dab Fat Cheeks Juicy Blush in ‘Peach Plunge’ – a warm rose hue – onto the high points of your cheeks.
- Go in with a highlighter or gloss, like our Fat Oil Slick Click in ‘Main Character’, before your liquid blush sets to create a reflective shine without stickiness.
- Blend the two with your fingertips, letting the oil pull the colour into the skin for a naturally glazed effect.
- Mist with our Face Glue Setting Spray to lock it all in.
Trend 4: Toasted Blush
This is one liquid blush trend that finds its way back into our feeds every summer.
Toasted Blush captures the warmth of a well-spent afternoon by the beach. The colour sits where sunlight naturally lands, creating a fresh, no-makeup makeup look that’s ideal for the summer months, but looks good all year round.
To bring Toasted Blush to life:
- Start with a berry-pink shade like our Fat Cheeks Juicy Blush in ‘Bouncin’ Berry’.
- Draw a line of liquid blush across your cheeks and nose, then sweep it upward across the top of your forehead.
- Blend the colour back toward the centre of your face for a sun-kissed effect.
- Finish with our Smushy Matte Lip Balm in ‘Sweet Smack’ on your lips, then tap any excess onto your cheeks for a splash more warmth.
Trend 5: Boyfriend Blush
Effortless, athletic, and just the right amount of undone, Boyfriend Blush is the brainchild of TikTok creator Mallory Osses (@malloryosses), who created a series showing how strategic blush placement can lift the cheekbones and soften the face.
Inspired by the natural flush often seen in men’s cheeks, the Boyfriend Blush technique blends downward toward the jawline – not upward toward the cheekbone – for a soft, balanced look.
Bringing Boyfriend Blush to life with NYX liquid blush is easy. Simply:
- Start by applying a bold pink to the fullest part of your cheeks – for us, Fat Cheeks Juicy Blush in ‘Dragon Fruit Drip’ adds just the right pop of colour.
- Blend downwards under the cheekbones towards your nose, rather than upwards.
- Finish with our Matte Finish Setting Spray to lock in the look!
Now that you’re caught up on the biggest liquid blush trends, it’s time to talk setting spray – and how it really works.
