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Your Complete Guide to Vegan Makeup

If you’re wondering what vegan cruelty free makeup is, then welcome – you’re in the right place. In this beauty guide, we’ll explore the ins and outs of vegan beauty to simplify your search for beauty that aligns with your values. Because getting your hands on makeup that’s kind to animals? It should be easy. Plus, we’ll take you through our bestselling beauty products with vegan formulas to add to your makeup kit. From primers to lip gloss, get ready to brighten up your complexion, your mood and your vibe – because the bright side is always the right side. Let’s get started!


What is vegan makeup?

‘Vegan-friendly’ makeup is simply makeup that’s made up of vegan formulas. This means that the products contain zero ingredients derived from animals and/or animal by-products. Opting for vegan makeup formulas means you can align the contents of your makeup bag with your values – and that’s a win in our book.

As you’ll soon find out, it’s not hard to find incredible vegan makeup in Australia. But, if you’ve still got questions and you’re thinking, “what does cruelty free makeup mean?” – hang tight. We’ll get into that below.


Vegan vs cruelty free makeup

Whether you’re a vegan makeup newbie or not, it can be hard to discern the difference between vegan and cruelty free. Don’t they mean the same thing? Although they’re certainly similar, there are differences in the definitions of these two phrases that are worth understanding on your vegan makeup journey.

So, what does cruelty free makeup mean? Cruelty free makeup means that a company does not conduct animal testing with their products. Meanwhile, as outlined above, vegan makeup means a product doesn’t contain animal-derived ingredients.

Is NYX cruelty free and vegan?

NYX Professional Makeup is proudly cruelty free worldwide, which means that we do not test on animals. We have a large selection of vegan formulas, and we are passionate about increasing the number of vegan formulas in our portfolio. We are also certified cruelty free by PETA.


NYX’s vegan makeup bestsellers in every category

Sound the alarm – the NYX vegan bestsellers list has arrived. If you’re looking for cruelty free makeup products with vegan formulas, in this guide you’ll find our most popular cult favourites to add to your beauty collection. Today, we’re covering the best in the biz when it comes to:

•    Primers
•    Foundations
•    Eye makeup
•    Lip products
•    Setting sprays

So – what vegan makeup formula should you try first? Let’s dive right in.


Looking to swap out your current products for vegan makeup formula alternatives? Enter a world of breezy makeup application with the Marshmellow Smoothing Primer. Blessed with a soft, whipped texture, this superprimer settles down to a completely transparent finish and knows how to work it on all skin tones, so you’ll always be in your prime. (Bonus points for the gorgeous bottle and matching pump that’ll add a pop of pink to your beauty shelf.) This is what marshmallow dreams are made of!


Those looking for an A+ foundation will love Bare With Me Tint Foundation. We rate it for its ability to blur pores, dark spots and pesky blemishes, lending the skin a natural yet perfected look that beauty filters can only dream of. Available in 24 shades to complement a wide range of skin tones, this tint foundation leaves the skin with a smooth and bright finish. It’s packed with superhero ingredients like glycerin, matcha and niacinamide to give your skin some love.

Eye makeup 

Stop the search, ‘cause we’ve found the cult classics that would win gold at the makeup Olympics. Without further ado, here are our must-try NYX cruelty free and vegan formula eye makeup products:


For a brow mascara that sets brows to perfection, the Thick It. Stick It! Brow Mascara comes in 8 high-impact shades to tint, tame and thicken all brow types. With an easy-to-use, precise application, you can tell those stray hairs to stick it for up to 16 hours.


We’re talking all shimmer, no glitter. With the Ultimate Glow Shots liquid eyeshadow, you can swipe the fun and confidence onto your lids. Formulated with vitamin C, this shimmery eyeshadow can also be applied to your nose, cupid’s bow or cheekbones. Look at you glow.


Serve lash looks for up to 12 hours with the Jumbo Lash! Vegan False Lashes. Easy to use, these beauties are stackable, lightweight, comfy and reusable up to 15 times. What’s that, you ask? It’s the sound of that fierce jumbo lash energy.

Vegan lip formulas

For ultra-shiny and pigmented lips that last up to 16 hours, allow us to introduce you to Shine Loud High Shine Lip Colour. Infused with macadamia seed, coriander fruit, jojoba seed, apricot kernel and passionfruit seed oils, this vegan makeup formula will have you air kissing your reflection in every shop window. If you’re looking for a lip cream at an affordable price, the Soft Matte Lip Cream is the formula on everyone’s lips. High-pigmented, matte and inspired by cities of the world, you can make a statement that lasts all day.

Setting spray

Time to top off your look? Matte Finish Setting Spray ensures that your vegan makeup formulas slay the day, just like you. Dripping with brightening ingredients like niacinamide for an all-day, flawless matte finish, this long-wear formula is ready to lock in your makeup and declare today – and every other day – a great makeup day. 

Now that you know all about vegan makeup formulas, discover how to create skin-like makeup with our tutorial.


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