We believe animals belong in our arms – not in a lab

Compassion for living beings is at the core of our brand, which is why NYX Professional Makeup is certified by PETA as cruelty-free. This means we do not test our products or ingredients on animals, nor do we ask anyone to test on our behalf.

CRUELTY-FREE DEFINED:
Products (and their ingredients) which are not tested on animals

We believe animals belong in our arms

Vegan goals

As part of our pledge to offer more conscientious choices, our selection of vegan-friendly faves is growing all the time. Formulated without any animal-derived ingredients or byproducts, our vegan formulas still pack a punch when it comes to crazy-rich pigment and high-performance products — you will not be disappointed.

VEGAN FORMULA DEFINED:
No animal-derived ingredients or byproducts

Shop Vegan Formulas

WELCOME TO OUR FIERCE COMMUNITY

A fierce community of independent spirits we believe in unstoppable self-expressions.

Together we empower every proud makeup junkie to live, dream, and experiment at full volume.

Always bringing you pro-level makeup, the most expert formulas, and highest-grade pigments and making them accessible for everyone.

And never stopping believing that the bright side is the right side.

FROM LOS ANGELES WITH LOVE TO THE WORLD.

PROUD ARTISTRY FOR ALL

PROUD ARTISTRY FOR ALL

The NYX Professional writes new rules and leaves their mark on the city. Self taught and self made, they are empowered innovators who express their creativity through the media they own.

They embody the spirit of LA – its freedom, its boldness, and its colorful personality. As the Hollywood dynamic shifts, the NYX Professional moves with it, building communities and creating with inclusivity.

AND WE ARE PROFESSIONAL AF.

WITH LOVE FROM LA

Our brand was born, with love, in LA – the land of makeup, makeovers – where everyone can make it. A colorful city where people fulfill their creative dreams, where diversity is the norm, and self-expression is celebrated. From the coast to the valley to the glammed-up core, LA’s colorful personality is our home, our heart, and our muse.

WITH LOVE FROM LA
NO RETOUCHING

NO RETOUCHING

Texture? Lines? Actual skin? We all got them. We believe in showing makeup looks that can actually be achieved IRL regardless of who you are. And we've got the formulas you need so you don't need to add that filter.

SO PRO, WE DON’T NEED TO FAKE IT. WE DO NOT RETOUCH.

BE THE FIRST ONE TO KNOW WHEN IT IS IN!